crisis is dead
crisis is dead
Pig is tradition, history, heritage. It has been for centuries a symbol of wealth and pleasure, one of the oldest food resources and the basis of the economy in several countries.
Pig has always played an essential role in the daily life of rural families. After a year of efforts, the hard work leads to a joyful day when fruits can be finally reaped.
When you break the piggy bank is the same: it gets fat and then you take back the investments. Saving some money or taking risks won’t be difficult, but only exciting if it will allow to reach a goal. Crisis shouldn’t frighten: it will bring only benefits for people who can react.
crisis is dead is a ceramic piggy bank. Not a traditional one, but a more realistic pig, nowadays. Vacuum packaging, as a real bagged sausage, is part of the product itself. It’s almost a pity to unpack it.
“Punk is dead” gives way to “crisis is dead” (not only pig). Crisis no longer exists as well. Crisis exists only for people who keep on complaining and feel sorry for themselves. For those who can change and are willing to take the challenge crisis is wealthy as it fosters evolution and improvement.
The old crock little pig now is already bagged and fat. It’s a lot. Enjoy your crisis!
© 2014 urge design
- selected, Mediterranea 17 - NO FOOD’S LAND, Young Artists Biennale (Bjcem international network), Milano
22.10.2015 > 22.11.2015 Fabbrica del Vapore, Milano
Mediterranea 17 - NO FOOD’S LAND, Young Artists Biennale (Bjcem international network), edited by Andrea Bruciati